M'Rick
Marie
Lounis
Description
Phoenix Mauritian beer is famous for its premium quality throughout the Indian Ocean. Phoenix beer is also sold on Reunion Island.
To celebrate the brand's 60th anniversary, Phoenix has reworked its visual identity with a new logo and a new packaging design for its bottles. The mythical Phoenix bird is reborn and now spreads its wings.
To celebrate this special moment with the people of Réunion, reveal its new design and reassure them of its consistent quality, Phoenix Réunion has launched the “new style, same taste” advertising campaign with agency Run The Com.
The campaign features the new Phoenix bottle and bartenders from partner establishments who themselves have a good style.
This professional campaign titled 'New style, same taste' was published in Reunion in March, 2024. It was created for the brand: Phoenix Réunion, by ad agency: Run The Com. This OOH Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 3 months ago by Manager: Antoine Chadufau of Run The Com.
Credits
Advertising Agency : Run The Com
Account Manager : Antoine Chadufau
Art Director : Cyril Michel
Post Production : Cyril Michel
Photographer : Cyril Michel & Laurent Decool
Agency Producer : Olivia Mullier
