Description
Usually, people take medicine when they feel unwell. But we noticed that watching movies works like a cure too — against anxiety, boredom, and loneliness.
iTV, Uzbekistan’s leading streaming platform with one of the largest content libraries, became “The New Medicine.”
We created special playlists for every mood, naming them like pills:
Need fun? Laughinol
Need inspiration? Motivagen
Want to distract yourself? Distractin
Craving romance? Romantigin
Looking for fear? Fearnoll
Now, instead of going to the pharmacy, people could open iTV and choose the right “dose” of films to feel better.
This professional campaign titled 'Online Media Pharmacy' was published in Uzbekistan in May, 2025. It was created for the brand: iTV uz, by ad agency: 605 Agency. This Digital and Static Images media campaign is related to the Media, Movies, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 3 months ago by 605 Agency: 605 Agency of 605 Agency.
Credits
Creative director: Otabek Sharapov
Strategy director: Sevara Asamova
Account director: Khulkar Sitdikova
Senior copywriter: Bekzod Nazirov
Strategist: Izzatbek Dadamirzaev
Copywriters: Sharofiddin Nazirtoev, Dilorom Sultonova
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Account manager: Sabina Mirzaeva
Operations director: Abduvokhid Mirsobitov
