Description
“Degree of Violence” campaign launched by CARE France in partnership with BELLE, which ran across Paris from July 7 to July 14, 2026 — during last week’s heatwave.
The operation used digital urban billboards that reacted in real time to the outdoor temperature: as the heat rose, the image of a woman on screen showed increasing signs of violence. The campaign is grounded in a stark statistic: each additional 1°C rise in temperature is associated with a 4.7% increase in domestic violence (source: UN Spotlight Initiative, April 2025) ; a direct, visceral way of linking the climate crisis to violence against women.
This professional campaign titled 'DEGREE OF VIOLENCE' was published in France in July, 2026. It was created for the brand: Care france, by ad agency: Belle. This Digital, Experiential, and Film media campaign is related to the Education and Public Utility industries and contains 1 media asset. It was submitted 14 days ago.
Credits
Organization : CARE France
• Director of Communications and Engagement – Adéa Guillot
• Head of Communications and Media – Laury-Anne Bellessa
• Digital Communications Officer – Yvon Chagué
Agency : BELLE
• Founders – Solène Madec and Nathalie Alves
• Chief Creative Officer – Jean-François Goize
• Creative Leads – Linda Bouderbala & Rémy Maufangeas
• Assistant Art Director – Yanis Routa
• Client Services Director – Clémence Cocheton
• Operations Director – Coralie Barbarit
• Project Director – Coraline Moulin
• Group Head – Jeanne Baccaïni
