School: 02 Academy





In 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias.


We invited some gamers from different places and trained them for a difficult mission: Share their own experiences with other players, and show how important is to seek help from a specialist when they are in need for assistance. For 30 days and about 200 hours, the CVV PLAYERS joined in more than 10 different types of games and talked openly about mental health.

This student campaign titled 'CVV_PLAYERS' was published in Brazil in June, 2022. It was created by ad school: 02 Academy. This Digital, Direct, and Experiential media campaign is related to the Gaming and Public Interest, NGO industries and contains 2 media assets. It was submitted 6 months ago.


School: Faculdade SATC, Brazil.
Coordinator: Gutemberg Alvez Geraldes
Teacher: Lucas Pereira Damazio
Copywriter: Augusto Zanette Caldas, Felipe Santos Lopes
Art director: Guilherme Peres Borba, Willian Gustavo Palmeira da Silva


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