Welcome to the Red Cable Club

Agency: Transparent House


OnePlus welcomes you to the Red Cable Club, an exclusive loyalty program for OnePlus users to earn rewards, get limited-time deals, and win a wide variety of prizes. Members receive great benefits, such as an extended warranty on OnePlus devices, higher trade-in value for smartphones, free shipping, and Red Coins. Use them in the Red Coin store to claim prizes like cloud-based storage solutions, discounts on major food delivery platforms, exclusive website products, and much more.

According to Transparent House Head of Production Michael Shatilov, “Our main goal in this project is to convey the fun, adventure, and excitement of accumulating bonuses, and the full range of opportunities that come from participating in this innovative loyalty program. The story is told in simple, vivid visuals within a light and colorful atmosphere, where the main character is the iconic red OnePlus cable that ties the whole story together.”

This professional campaign titled 'Welcome to the Red Cable Club' was published in United States in June, 2022. It was created for the brand: OnePlus, by ad agency: Transparent House. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago.


Client: OnePlus USA
Creative Director: Carlos Zúñiga
Creative Production Agency: Transparent House, Inc.
Executive Producer: Denis Krylov
Head Of Production: Michael Shatilov
Art Direction: Michael Shatilov


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