Description
For HR Technologies 2026, a major professional trade show for HR professionals gathering over 14,000 visitors, Factorial and Creapills brought a fake cloning machine to the streets of Paris to make AI tangible.
Staged as a hidden-camera experience, passersby watched overloaded professionals enter the machine and come out duplicated seconds later. Two versions of the same person continued their day side by side, creating surprise, laughter and disbelief.
The idea turns a simple insight into a powerful metaphor. Factorial One, Factorial’s native AI, acts like a real digital double for HR teams by automating time-consuming tasks such as recruitment, time management, talent follow-up and expense tracking.
The activation was designed as a social-first campaign before becoming the centerpiece of Factorial’s presence at HR Technologies, supported by DOOH content across the event.
This professional campaign titled 'Cloning Machine' was published in France in January, 2026. It was created for the brand: Factorial, by ad agency: Creapills. This Ambient and Experiential media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 3 hours ago by CEO: Maxime Delmas of Creapills.
Credits
Advertiser : Factorial
Advertiser Lead : Mathilde Haroche
Agency : Creapills
CEO : Maxime Delmas
Managing Director : Justine Mellado
Head of Strategy : Morgan Faivre
Creative Directors : Delio Verna-Levieux, Timothée Dumas
Art Director : Arthur Millet
Audiovisual Production : Téléphone Maison
Technical Production : Fantasmagorie
