ADVERTISING

Libération

CheckNews

Agency: JWT

Description

From the last debate of the French presidential election until the last day before the vote, Libération, one of the most popular French newspaper, presents a search engine run by journalists. On the Internet, search engines give us millions of results. How do we find the right ones? Libération came up with an anti-hoax service: CheckNews.fr, a search engine trading cold algorithms for real journalists for 3 days before the French elections. Libération set the trend with Désintox, a service dedicated to fact-checking. Now, they’re taking it one step further with CheckNews: putting the journalist back at the heart of verifying information.

This professional campaign titled 'CheckNews' was published in France in May, 2017. It was created for the brand: Libération, by ad agency: JWT. This Digital medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 5 years ago.

Credits

Advertising Agency: J. Walter Thompson, Paris, France
Creative Director: Thomas Derouault
Art Director: Paul-Emile Raymond
Copywriter: Adrien Mancel
Executive Director: Florent Depoisier
Account: Dominique Rudloff
Producer: Patricia Chemoul

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