The Billion Point Giveaway

Agency: CHE Proximity


After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it.

This professional campaign titled 'The Billion Point Giveaway' was published in Australia in May, 2017. It was created for the brand: Virgin, by ad agency: CHE Proximity. This Content medium campaign is related to the Transport industry and contains 6 media assets. It was submitted almost 7 years ago.


Advertising Agency: CHE Proximity, Australia
Production Company: GoodOil Films
Offline Editing: Arc Edit
Post Production: Alt. Vfx


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