ADVERTISING

ChatGPT printed

Agency: pasdepubmerci

Description

Emmaüs Connect prints ChatGPT; because those who could be helped by these tutorials do not know how to log in.

16 million French people are struggling with digital technology.
Apply for a job, find accommodation, make a doctor's appointment, redo your papers, pay your taxes, access your social rights, monitor your children's schooling... you now have to log in to access most of the daily services.
For people in precarious situations, the consequences of this “illectronism” are particularly serious: cut off from digital technology due to lack of equipment or minimum knowledge, they are deprived of essential services and slowed down in their efforts to find more stability.

“PEOPLE WHO ARE COMPLETELY INDIFFERENT TO THE HYPE SURROUNDING AI, FULLY UNABLE TO USE BASIC DIGITAL TOOLS.

Turning on a computer, using a mouse, scanning a document... choosing a secure password: so many tasks that ChatGPT could help to understand, if only the people who would benefit from these tutorials knew how to access them. This is why we printed ChatGPT to make it accessible to people who are suffering from this digital divide.

This professional campaign titled 'ChatGPT printed' was published in France in September, 2023. It was created by ad agency: pasdepubmerci. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 7 months ago by President: Jacquelin Guillaume-Duverne of pasdepubmerci.

Credits

Advertising agency : pasdepubmerci
Creative Director : Jacquelin Guillaume-Duverne
Art Director : Eryn Le Saux

ADVERTISING

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