Call Me Happy

Agency: Publicis Luxe


Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection. Starring actress Lily Collins, the collaboration’s graffiti aesthetic is injected into the House codes, notably the Lancôme logo, its iconic rose and its signature Ô.

This professional campaign titled 'Call Me Happy' was published in France in October, 2022. It was created for the brand: Lancome, by ad agency: Publicis Luxe. This Film medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted over 1 year ago.



President Lancôme International : Françoise Lehmann
Vice President Global Communications & Image Lancôme : Mylène Kerjean
Vice President Marketing International : Richard Pinabel

Director Marketing Brand Events : Rachelle Mladjenovic

International Directors Brand Events : Marine Masselin – Lorane Simon

Executive Creative Directors : Marie-Eve Schoettl, David Soussan

Creative Directors : Nicolas Chauvin, Gregory Athea

AD : Nicolas Chauvin, Alice Colagrande

Copywriter :, Gregory Athea , Vincent Piveteau

Account Manager brand events : Matthieu Daversin

Account Directors brand events : Ghallia Hachimi, Lea Gremeau

Production : Prodigious > Geoffroy Guilbert, Adrien Figeac, Lorette Delva

Art Buying : Prodigious > Béatrice Kagan, Aurélie Lubot


Director : Masato Riesser

Production : Prodigious

Executive Producer : Geoffroy Guilbert, Adrien Figeac, Lorette Delva

Post-Producers : Matthieu Dubail (Publicis) + Julien Lanard (D-Factory)

Production digital assets : Lola Breig (Content Factory)

Photographers : Thomas Whiteside (VB), Simon Escourbiac (NM)

Print Production : Aurélie Lubot (Prodigious), Lola Breig (Content Factory)

Sound Production: Prodigious

Title: Best Friend

Artist: Sofi Tukker


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