Based on studies that suggest Spanish women are the most unhappy in the world, the ad asks the question, If you saw your life from the outside, would you realize how happy you really are? Spanish women are among the most unhappy in the world according to studies. Searches on “how to be happy” have 470 million results in Spain and searches skyrocket significantly during Christmas. This means that at Christmas we really worry and lose sleep over whether or not we are happy, which became the focus of the campaign.
This professional campaign titled 'Are we happy?' was published in Spain in January, 2020. It was created for the brand: Lancome, by ad agency: Havas. This Digital medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Havas, Madrid, Spain
General Creative Director: Jesus Lada
Executive Creative Director: Arturo Benlloch
Creative Director: Alberto Lizaralde
Creative Director: Diana Casadiego
Creative: Javier Astray
Creative: Constantino Navarro
Director: Mar Del Corral