Agency: Great Guns
Suicide prevention charity Campaign Against Living Miserably (CALM) has teamed up with Great Guns and director Calum Macdiarmid to craft its latest touching campaign, ‘#TellAMate’. Designed for World Mental Health Day, the spot showcases how a few silly words can make all the difference in our relationships.
Set to a fantastical track, the camera ranges between a series of people as they share sweet - albeit unconventional - words for their loved ones, from compliments on their majestic teeth to their ability to pull off tight jeans. As the music cuts, the spot takes a more profound turn, with one man shedding his awkwardness to express his gratitude for his friend’s support during hard times. Whether silly or sincere, ‘#TellAMate’ ultimately shows that it doesn’t matter how these words of appreciation are said, as long as they don’t go unsaid.
This professional campaign titled '#TellAMate' was published in United Kingdom in October, 2022. It was created for the brand: CALM, by ad agency: Great Guns. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 8 months ago.
Client: Campaign Against Living Miserably (CALM)
Creative Director: Danny Wright
Art Director: Sam Quinton
Project Manager: Elle Abu-Nimeh
Production Company: Great Guns
Director: Calum Macdiarmid
Producer: Al Eales
Executive Producers: Tim Francis, Sheridan Thomas, Laura Gregory
DOP: Ali King
Editor: Ollie Davis
Grade: Jax Harney
Music: Anton Morgan at Two AM