Grana Padano

An Italian Emotion

Agency: Serviceplan Italy


“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano.

Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’.

The campaign features a commercial directed by Oscar-winning filmmaker Giuseppe Tornatore, one of the most important interpreters of contemporary Italian cinematography who won a Best Foreign Language Film Academy Award in for ‘Cinema Paradiso’ (1988).

The spot is soundtracked by "Gabriel's Oboe", which was composed by the late Ennio Morricone, the Italian music maestro who won 2 Academy Awards during an illustrious career, and was also awarded by BAFTA and the Golden Globes, inducted into the Grammy Hall of Fame, and awarded the Golden Lion for Lifetime Achievement. The involvement of two of Italy’s most esteemed cultural icons in Gran Padano’s new campaign fits perfectly with the theme of ‘An Italian Emotion’.

This professional campaign titled 'An Italian Emotion' was published in Italy in October, 2022. It was created for the brand: Grana Padano, by ad agency: Serviceplan Italy. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Grana Padano Protection Consortium
President: Renato Zaghini
Managing Director: Stefano Berni
Administrative director: Carlo Costa
Marketing e Comunication Italy lead: Mirella Parmeggiani

Agency: Serviceplan Italy
Chief Creative Officer: Stefania Siani
Creative Direction: Giuliana Guizzi, Salvatore Giuliana
Art Director: Giulia Usberti
Copywriter: Monica Procida
New Business Director: Ilaria Mosca
Account Director: Chiara Antonetti

Media Agency: WaveMaker Global

Production company: Diamante
Director: Giuseppe Tornatore
Producer: Domenico Dima
Executive producer: Attilio Bertuccioli
Producer: Silvia Le Pera

Production Advisory: Ebiquity | VA Consulting
Principal Consultant: Augusto Giannotti
Production Advisor: Alessandra Pasquini

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