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A global study revealed that nearly 600,000 people suffer from some form of visual impairment in the UAE. In fact, most people suffering from glaucoma or cataracts are not even aware they have it!  Ignoring treatment in the early stages, would mean living with a vision impairment that could progressively get worse, eventually proving dangerous. Open your eyes to early treatment. To know more, call us on 8002344 today.

Description

A global study revealed that nearly 600,000 people suffer from some form of visual impairment in the UAE. In fact, most people suffering from glaucoma or cataracts are not even aware they have it!  On World Sight Day, we decided to bring this to the fore through stark, simple, visual storytelling across key social media platforms. In the process, we also highlighted a secondary subtle social undercurrent - the issue of road accidents which is also quite high in the UAE.

This professional campaign titled '"Blur"' was published in United Arab Emirates in October, 2023. It was created for the brands: Al-Futtaim, Al-Futtaim Health, and HealthHub Clinics, by ad agency: Al-Futtaim Health (Internal Marketing). This Content, Design, and Digital media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 6 months ago by Content Head & Senior Creative: Cherry Koshy of Al-Futtaim Health.

Credits

Advertising Agency: Al-Futtaim Health/ HealthHub Clinics
Art: Shamseer Kandy
Creative Content Writer/Conceptualiser: Cherry Koshy
Client Servicing: Dennis Daniel & Mohammed Ragab

Dr. Martens
Royal British L...

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