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If a dementia patient tries to write this...

Description

Dementia often caused by extreme stress and old age affects nearly 5 million people around the world. This startling and simple incomplete message serves to put the reader at the heart of this issue, while highlighting its' importance during Dementia Awareness Week.

This professional campaign titled 'The Incomplete Headline' was published in United Arab Emirates in May, 2024. It was created for the brands: Al-Futtaim, Al-Futtaim Health, and HealthHub Clinics, by ad agency: Al-Futtaim Health (Internal Marketing). This Digital medium campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 1 media asset. It was submitted 9 months ago by Creative Director, Marketing Director of Communications, Content Head & Senior Creative: Cherry Koshy of Vectramind.

Credits

Agency: Al-Futtaim. Health (Internal Marketing)
Creative Head & Content Specialist: Cherry Koshy
Conceptualiser: Cherry Koshy
Senior Copywriter: Cherry Koshy
Art Director: Shamseer Muhammed

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