Al-Futtaim • Al-Futtaim Health • HealthHub Clinics
Even our Logo needs Blood
Even our Logo needs Blood
Description
On World Blood Donor Day, we literally put our brand into the centre of our core communication message to highlight a key insight: that a single pint of blood can save up to 3 lives. The very act of donating blood can help to help those affected by natural disasters or accidents, and in urgent need of it.
To make this point through visual impact, we dramatically amplified our own logo: showing the top part of the HealthHub Clinic's colour wheel logo slowly filling up with drops of blood) to make the logo 'whole' and 'alive' again.
You can view the video here: https://www.adforum.com/talent/82207635-cherry-koshy/work/34677545
This professional campaign titled 'Even our Logo needs Blood' was published in United Arab Emirates in June, 2023. It was created for the brands: Al-Futtaim, Al-Futtaim Health, and HealthHub Clinics, by ad agency: Al-Futtaim Health (Internal Marketing). This Content, Digital, and Film media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 10 months ago by Content Head & Senior Creative: Cherry Koshy of Al-Futtaim Health.
Credits
Advertising Agency: Al-Futtaim Health (in-house)
Content Specialist/ Senior Copywriter/ Conceptualiser: Cherry Koshy
Art Director: Shamseer Kandy
Client Servicing: Dennis Daniel, Mohammed Ragab
