Royal British Legion

What They Won’t Tell You

Agency: Leagas Delaney


This campaign seeks to authentically unveil the stories and experiences of the Armed Forces community, sharing aspects of their service that often go unspoken. It aims to foster an emotional connection between the audience and the Armed Forces community, inspiring the public to demonstrate their support by wearing a poppy.

This professional campaign titled 'What They Won’t Tell You' was published in United Kingdom in October, 2023. It was created for the brand: Royal British Legion, by ad agency: Leagas Delaney. This Digital and Film media campaign is related to the Other and Public Interest industries and contains 2 media assets. It was submitted 5 months ago by Owner: Julia Conroy of Julia Conroy Limited.


Creative: Tim Delaney

Director: Jay Clark

Photographer: Jay Clark

Director of Photography: Oliver Lockett & Matt Riley

Production Company: Crossfire

Managing Partner: Glenn Paton

Business Director: Benedict Hatvany

Voiceover: Scott Joseph

Clients: Gary Ryan, Rebecca Warren, Claire Timlett, Ben Anderson

Offline editor: Al Sinclair

Post Production: The Mill

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