To drive breast cancer awareness in the UAE, Al-Futtaim Health came up with a simple integrated campaign that combined digital, on-ground activation, and outdoor to start and build a dialogue among women in the UAE where the subject of breast cancer is generally swept under the carpet, owing to a largely conservative mindset. The core ideaL: time will run out if one does not do a check-up.
This professional campaign titled 'Time's running out' was published in United Arab Emirates in October, 2021. It was created for the brand: HealthHub Clinics, by ad agency: Al-Futtaim Health. This Experiential, Integrated, and Outdoor media campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Al-Futtaim Health, UAE (Internal Communications)
Content Head/ Creative Director: Cherry Koshy
Marketing Director: Bassel Bakkar
Digital Marketing Specialist: Zaki Al Quran
Account Manager: Jacqueline Joseph
Art Directors: Wael Khammash & Rajan Keni
Senior Copywriter & Conceptualizer: Cherry Koshy
Country: Dubai, UAE