Made Strong

Made to work. And dance. And march. Built to keep our wearers’ feet on the ground. Resilient. Adaptable. Tenacious. Every time they walk out the door. A canvas for self-expression. Worn different. Made Strong. Strength is in our DNA. Stitched into our footwear and brought to life by our wearers. And they redefine strength every day.

Made Strong represents a bold new positioning that cements our place at the progressive forefront of culture in a changing world, Made Strong connects our famously resilient boots and shoes to a new generation of young people who are reimagining what it means to be strong.

Brought to life with an anthemic film and global OOH running in the USA, Europe, and Asia, Made Strong is more than a campaign: Made Strong is a brand platform designed to explore a new, progressive form of strength that is emotive, flexible, and vulnerable – and in turn shape the future of our brand for years to come.

Underpinned by a documentary series inspired by our iconic 1460 boot, Dr. Martens have brought together 14 people from our global community to share a minute in their shoes. Each story provides a generational snapshot of strength, defined by open communities and relentless optimism. We are opening the door for both ourselves and our wearers to find power in vulnerability, rebellion in radical self-expression, and – ultimately – make positive change.