5 ways to beat Osteoporosis


The idea was to create a minimalistic and impactful communication that went against the grain of the usual approach to 'educational tips in preventing osteoporosis'.

We used the demo itself to spell out 5 simple tips on your fingertips ... to beat osteoporosis. The demo? 5 fingertips of a strong boned hand with a strong grip spelling out each tip!

This professional campaign titled '"Grip"' was published in United Arab Emirates in October, 2023. It was created for the brands: Al-Futtaim, Al-Futtaim Health, and HealthHub Clinics, by ad agency: Al-Futtaim Health (Internal Marketing). This Digital and Film media campaign is related to the Fitness and Health industries and contains 1 media asset. It was submitted 5 months ago by Content Head & Senior Creative: Cherry Koshy of Al-Futtaim Health.


Advertising Agency: Al Futtaim Health (Internal Marketing)
Art & Production: Shamseer Kandy
Content Head, Copywriter, Conceptualiser: Cherry Koshy
Client Servicing: Dennis Daniel & Mohamed Rehab


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