Human beings are motivated and motivating by nature. Motivation provokes, encourages, encourages.

We are challenged every day in your activities. And often, it is motivation (of internal and external origin) that makes us fulfill them successfully.
That's why motivational phrases play such a significant role in many aspects and have a positive impact on various areas of our lives.
And from this idea the concept of this campaign was born.

We use the different feelings that classic everyday motivational phrases awaken in men. And we provoke this reflection so that they use these vivid and strong feelings to be the “little push” they need to take care of their health, especially in preventing prostate cancer. After all, men tend to pay less attention to their health and have fewer medical appointments.

We therefore brought characters of different ages, profiles and different activities, warning that the disease can manifest itself in different individuals, showing the importance of going to the doctor and taking preventive exams at any time of the year.

This professional campaign titled 'Blue Motivation' was published in Brazil in November, 2023. It was created for the brand: Novo Engenho Comunicação, by ad agency: Novo Engenho Comunicação. This Content, Digital, and Print media campaign is related to the Agency Self-Promo, Health, and Public Interest industries and contains 5 media assets. It was submitted 4 months ago by Julio Diniz of Novo Engenho Comunicação.


Advertising Agency: Novo Engenho Comunicação, Campo Grande MS, Brasil
Crative Director: Julio Diniz
Art Director: Julio Diniz
Copywriter: Larissa Z. Gimenez
Planner: Ana Irala
Project Manager: Junior Veasey
CEO: Rudi Aquino


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