A.I.dentical Fans

Agency: TBWA Perú


Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base.

BCP (Banco de Crédito del Perú), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence. The campaign's initial idea stemmed from a question: Out of all the hyper-realistic images that Artificial Intelligence can generate, is it possible to find one that resembles one of the 30 million Peruvians? The answer was a resounding "Yes," and now, every Peruvian who resembles one of these Artificial Images has the chance to win double tickets for the upcoming match between the Peruvian soccer team and Venezuela on November 21st.

The 'A.I.dentical Fans' campaign features 50 soccer fans of different genders and ages, all generated by Artificial Intelligence. These AI-generated fans are calling out to their real-world doppelgangers, inviting them to experience something they've never had the chance to before. The campaign is primarily run on social media and involves well-known soccer influencers.

This professional campaign titled 'A.I.dentical Fans' was published in Peru in November, 2023. It was created for the brand: BCP, by ad agency: TBWA Perú. This Content, Digital, and OOH Outdoor media campaign is related to the Finance and Sports industries and contains 2 media assets. It was submitted 5 months ago.


Marketing and Client Experience Manager: Anna Lenka Jáuregui
Brand Strategy Manager: Christian Borja
Brand Strategy Deputy Manager: André Lesevic
Brand Strategy Senior Analyst:: Pierina Baldovino

CEO: Pilar Dufour
Creative VP: Jorge Santibañez
Brand VP: Jimena Gordillo
Executive Creative Director: Fernando Zagales / Juan Mesz
Creative Director: Kevin Contreras / Daniel Saavedra / Victor Luna
Art Director: Kevin Contreras
Brand Director: Elizabeth Melis
Brand Executive: Wendy Grados
Digital Director: Iván Quiñones
Copywriter: Renzo Chumpén / Victor Luna
Design: Kevin Contreras / Leonardo Salinas
Executive Producer: Olenka Nue
Edition and Post Production: Carlos Quispe


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