Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a Friendsgiving campaign in support of No Kid Hungry. Green Giant®, Little Green Sprout®, Ernie L. Keebler®, Charlie® the Tuna, Pillsbury Doughboy™, Lucky Charms™ Lucky the Leprechaun, Cheerios™ Buzz Bee, and Mr. Peanut® brand mascots came together to share a festive Friendsgiving meal. Each brand mascot brought a favorite holiday recipe to the table, which the Green Giant® brand has combined into a free digital cookbook. Beginning today, consumers can visit GreenGiantFriendsgiving.com to download the cookbook and view behind-the-scenes images and videos of the beloved mascots coming together for a memorable Friendsgiving celebration at the farm.
To mark the iconic Friendsgiving feast, the Green Giant® brand has pledged a donation to No Kid Hungry to help make sure kids across the country have access to three healthy meals a day. Every dollar donated to No Kid Hungry can help provide 10 meals* to children. Consumers interested in hosting their own Friendsgiving celebrations can sign up with No Kid Hungry to turn their events into fundraisers, too, and receive tools and ideas to help raise funds for No Kid Hungry. Each Friendsgiving sign-up between November 8, 2023 and November 30, 2023 will result in a $1 donation by the Green Giant® brand to No Kid Hungry with a minimum total donation of $25,000 and a maximum total donation of $35,000. Learn what our dollars can do at www.nokidhungry.com.
“Thanksgiving is a time to come together over a delicious meal with family and friends,” said Steven DeFrino, Marketing Director, Frozen & Vegetables, B&G Foods. “We couldn’t think of a better way to mark this year’s holiday than by bringing together some of the most beloved mascots with delicious dishes featuring their brands, to celebrate our support of No Kid Hungry. We hope our Friendsgiving celebration will inspire consumers to host their own Friendsgiving events to help put an end to childhood hunger.”
Friendsgiving dishes each iconic mascot brought to the event include:
- Green Giant® Green Bean Casserole
- Little Green Sprout® Corn Casserole
- Mr. Peanut® Mascot’s Rosemary Spiced Nuts
- Ernie’s Fudge Stripes Pie
- Charlie’s® E.V.O.O.® Yellowfin Tuna in Extra Virgin Olive Oil Charcuterie Board
- Mini Chocolate-Peanut Butter Cheerios™ Cereal Bites by Buzz Bee
- Rainbow Lucky Charms™ Frosted Cookie Bars by Lucky the Leprechaun
- Cranberry-Cream Cheese Crescent Bites by Poppin’ Fresh™ the Pillsbury Doughboy™
“We’re incredibly honored that the Green Giant® brand approached us with the idea of a Friendsgiving filled with beloved brand mascots and their favorite holiday recipes,” said Carla Warner, Sr. Director of Revenue Innovation, No Kid Hungry. “Thanksgiving is an important time to remember that millions of kids in the United States are living with hunger. Friendsgiving has become one of the most important fundraising moments for our organization, and we look forward to leveraging this creative campaign to encourage more consumers to turn their own Friendsgiving celebrations into fundraisers to raise funds for hungry kids.”
For more information, or to sign up to host your own Friendsgiving fundraiser to benefit No Kid Hungry, please visit GreenGiantFriendsgiving.com.
*Your donations help support programs that feed kids; No Kid Hungry® does not provide individual meals. Learn more at NoKidHungry.org/OneDollar
This professional campaign titled 'Friendsgiving' was published in United States in November, 2023. It was created for the brand: Green Giant, . This Experiential and Integrated media campaign is related to the Food industry and contains 6 media assets. It was submitted 26 days ago.