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Women in Tech Global

Beyond Ceilings

Agency: WAY TV

Description

Women in Tech Global, with the support of UN Women, launched a global campaign to raise awareness of the persistent existence of invisible yet pervasive barriers — often referred to as the “glass ceiling” — that girls and women face across various sectors, including STEM. The campaign film premiered at the Women in Tech Global Summit 2024 in Paris.

In this short film, created by French creative agency WAY TV and directed by Canadian female director Maïlis, we are transported into the imaginary world of a little girl named Lily. She navigates a world where the ceiling is literally very low, almost within arm’s reach. Her bedroom, dining room, and even the ceiling in her own school — all seem restricted. The film brings the metaphorical glass ceiling into the physical realm, making the unseen barriers faced by women and girls visible and undeniable.

Through Lily’s metaphorical journey, the film portrays the societal constraints that limit women's ambitions and achievements, unlike men who are often told from an early age that the sky is the limit. “Beyond Ceilings” calls for confronting and challenging the glass ceiling, reminding us of the vast possibilities that await when these barriers are overcome.

“This campaign is a call for societal change, advocating for collective efforts to dismantle the obstacles that restrict women and girls' potential. Together, we can break these barriers and ensure that every girl knows that the sky has no limits. This collaborative endeavor with UN Women and WAY TV translates our vision into a narrative that not only resonates but also catalyzes collective action”, said Ayumi Moore Aoki, Founder and CEO of Women in Tech Global.

“As we confront the pervasive 'glass ceiling' that restricts the ambitions of girls and women worldwide, our partnership with Women in Tech Global underscores our commitment to empowering women and girls in ICT. Through joint initiatives like 'Beyond Ceilings', we strive to break barriers and ensure that every girl knows her potential is limitless. Together, we can shatter the glass ceiling and create a world where gender equality is not just a goal, but a reality”, said Belén Sanz Luque, UN Women Regional Director for Europe and Central Asia.

This professional campaign titled 'Beyond Ceilings' was published in France in May, 2024. It was created for the brand: Women in Tech Global, by ad agency: WAY TV. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 16 days ago.

Credits

Creative agency: WAY TV
Production company: Colossale
Executive Creative Director: Ugo Martinez
Executive Producer: Vlad Cojocaru
Director: Maïlis
DOP: Albert Salas
Producers: Shota Alania & Sandro Alania
Music: Ali Helnwein
Editor: Nick Yumul + Graham Chisholm
Colour Grade: Julien Alary
VFX: Feather
Production Designer: Polina Rudchik

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