Iaso Hospital

A mother's hug is the hug of unconditional love.

Agency: Ogilvy Greece


Μother’s hug is the first hug and human contact all of us receive. It is a touch of life and unconditional love, which accompanies us in all moments, aspects, and phases of our lives. It is an embrace that contains for each and every one of us, the love of the whole world.
Using as a creative and visual vehicle the image of the hug, for this year’s International Mother's Day, we created a series of heart-warming and emotional illustrations, in which various motherly hugs, form and represent a universal symbol of love: the heart.

This professional campaign titled 'A mother's hug is the hug of unconditional love.' was published in Greece in May, 2024. It was created for the brand: Iaso Hospital, by ad agency: Ogilvy Greece. This Design, OOH Outdoor, and Print media campaign is related to the Health and Public Interest industries and contains 3 media assets. It was submitted about 1 month ago by Creative Director: George Pytharoulis of Ogilvy Greece.


Advertising Agency: Ogilvy Greece
Vice Chairman: Yiannis Sideris
Creative Art Director: George Pytharoulis
Senior Copywriter: Konstantinos Zarnaris
Illustration: Till Noon
Account Manager: Zoe Sakellariou

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