Aimed at urologists, the "Aquarius" campaign brings associations and metaphors to alert this medical class about how harmful it can be to not refer patients with suspicion or symptoms of prostate cancer to an oncologist.
Just like in an aquarium, trapping the patient in a treatment that doesn't give them access to the most advanced drugs or therapies can make a better life or even survival impossible.
The messages of this campaign reinforce this idea, bring the necessary sense of urgency to the subject and supported by data, encourage urologists to act correctly in these cases.

This professional campaign titled 'Aquarium' was published in Brazil in May, 2022. It was created for the brand: Astellas Farma Brazil, by ad agency: IPG Health. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted about 2 years ago by Associate Creative Director: Eduardo Basque of Ogilvy Health NA - New York.


Advertising Agency: McCann Health Sao Paulo, Sao Paulo, Brazil
President: Joao Consorte
Executive Creative Director: Alessandra Gomes
Senior Art Director / Head Of Awards: Eduardo Basque
Senior Copywriter: Rafael Montanhini
Account Manager: Larissa Virco
Account Executive: Jaqueline Ramalho
Account Executive: Fran Golfe
Planner: Leandro Bonilha
Audiovisual Producer: Jessica Brokestayer
Audiovisual Producer: Karen Xavier
Image Producer: Imago Studio
Director: Guilherme Duarte
Executive Producer: Paula Rinaldi
Editor: George Rutherford
3d: Guilherme Duarte, Caio Cesar


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