BMW believes in an all-electric future. To demonstrate this, we wanted to use real pictures of abandoned gas stations that have been eaten up by nature, presenting the future we want to bring with our all-electric BMW iX and showing why we’re going back to nature.
This professional campaign titled 'Back to Nature | BMW iX' was published in Colombia in April, 2022. It was created for the brand: BMW, by ad agency: MullenLowe Group. This Print medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted 19 days ago by Copywriter: Juan Gomez of Beat Mullenlowe.
Advertising Agency: Beat MullenLowe, Bogotá, Colombia
Chief Creative Officer: Diego Muñoz
Chief Creative Officer: Juan David Pardo
Creative Director: Duván Villegas
Copywriter: Juan Felipe Gómez
Art Director: Andrés Rodríguez