Mother's Milk

Mother's Milk Donate Glass Bottle

Agency: IPG Health


The first breast milk donation bottle developed by specialists that avoids waste due to contamination.
1 ml of breast milk can save a premature baby's life for up to 1 day. Did you know that up to 30% of breast milk donations are discarded due to contamination? This is mainly due to the use of inappropriate packaging.
With that in mind, Dr. Andrea Fernandes (Coordinator of the Human Milk Bank Reference Center of the Metropolitan Region of São Paulo), Dr. Cinthia Calsinski (International Lactation Consultant), Dr. Moises Chencinski (Pediatrician) and blow glass designer Elvira Schuartz jointly designed and produced a package that combines science and practicality for collecting and donating breast milk.

This professional campaign titled 'Mother's Milk Donate Glass Bottle' was published in Brazil in April, 2022. It was created for the brand: Mother's Milk, by ad agency: IPG Health. This Integrated medium campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago by Associate Creative Director: Eduardo Basque of Ogilvy Health NA - New York.


Advertising Agency: McCann Health Sao Paulo, Sao Paulo, Brazil

Astellas Farma ...


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