ADMINVASION

Tellia takes on the administrative invasion of farmers' daily lives with agency OKCC.

Just days after announcing its $5M funding round, Tellia, the French start-up behind an AI voice assistant built for the agricultural world, is launching ADMINVASION, its first communication campaign, created with agency OKCC.

French start-up Tellia, the AI voice assistant for the farming world, is speaking out for the first time. Created by agency OKCC, the campaign is an integrated rollout comprising a digital film and social media content. With this first film, Tellia names its enemy: paperwork, which takes up to 12 hours a week of farmers' time. Tellia simplifies all administrative management and field data processing, notably through voice AI accessible directly from a smartphone.

Coline Labadie de Faÿ, CEO and co-founder of Tellia:
​"Nobody becomes a farmer to fill out online forms. With this campaign, we're saying out loud what the farming world has been thinking all along, and we're showing that there is another way to work, with AI that serves people in the field."

In this first brand film, the mental load of digital administrative tasks takes visual form, assailing farmers and their farms. This metaphorical depiction makes that daily pressure immediately tangible.

The film was produced entirely with generative AI by OKCC's in-house teams, from direction to visual effects.