Description
Haiku’s community shares more than a love of ramen: anime, manga, and a soft spot for strange stories. Every Halloween, the brand taps into that shared passion to have some fun with its followers and take them into a darker corner of its universe.
This year, we invited a Gaki, a Japanese spirit with an insatiable appetite, over for a meal. What happened next became a horror short featuring narration inspired by anime, dark humor, and a chef who picked a terrible moment to spill the ramen.
A story designed to catch people off guard in their feeds and make our community think: “That’s so Haiku.”
This professional campaign titled 'Gaki: Compliments to the Chef' was published in Bolivia in October, 2026. It was created for the brand: Haiku Ramen, by ad agency: Masamaki. This Content, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago by Creative Director: Mauricio Teran Pinell of Masamaki.
Credits
Advertising Agency: Masamaki, La Paz, Bolivia
Planner: Claudia Mallo
Creative Director: Mauricio Teran
Art Director: Mauricio Teran
Production Company: Masamaki, La Paz, Bolivia
