900 Ways to Make a Change

Agency: Animal


"900 Ways to Make a Change" is a sustainability campaign from Alleima, a leading steel manufacturer based in Sweden.

The butterfly effect is the idea that one small occurrence can significantly impact the world. Steel from Alleima can contribute to innovative changes that help raise productivity, energy efficiency, and minimize environmental impact.

To showcase this, we created hundreds of individually designed butterflies made from Alleima’s low-carbon material innovations.

The butterflies will be given to decision-makers within the steel industry, as a reminder of how the materials used in their projects have a lasting impact on the planet and that they have the power to make a positive change.

This professional campaign titled '900 Ways to Make a Change' was published in Sweden in May, 2023. It was created for the brand: Alleima, by ad agency: Animal. This Ambient and Film media campaign is related to the Industrial, Agriculture industry and contains 4 media assets. It was submitted about 1 year ago by Art Director: August Laustsen.


Advertising Agency: Animal
Senior Account Director: Marina Atanassova Bengtsson
Production Manager : Beatrice Helin
Executive Creative Director: Jakob Swedenborg
Head of Strategy: Anna Lundeborg
Sustainability Communications Director: Maria Starck
Strategist: Hamest Artin
Junior Strategist: Eddie Kraft
Art Director: August Laustsen
Copywriter: Paul Martinsson
Designer: Linus Pilblom
Designer: Elin Levander
Motion Designer: Oskar Haltorp

Production company: Naive
Producer: Frida Klarker
Directori/3D lead: Linus Kullman

Photographer: Fredrik Bengtsson/Studio Fredrik Bengtsson

Zari Couturé
Helsinki Region...


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