Helsinki region transport & Saver ticket campaign: Do you come here often?

Helsinki region transport & Saver ticket campaign: Here again?

Helsinki region transport & Saver ticket campaign: Here again? (Pink)


Speech bubble posters OOH (digital & print)
Helsinki region transport savings ticket campaign on public transport and at public transport stops telling frequent travelers about the savings ticket.

By committing to a fixed-term saver ticket, you get 12 months travel for the price of 10. Saver ticket is the most economical way to travel - as much as you like.

Background: Rising costs will change HSL's ticket prices
The background is the drastic increase in HSL's operating expenses, in which the compensations paid for the use of the public transport infrastructure in particular play a large role. The Public transportation challenge is still the number of passengers that has decreased due to the corona virus, which is predicted to remain permanently at a lower level than before due to the increase in remote work.

This professional campaign titled 'Saver ticket' was published in Finland in March, 2023. It was created for the brand: Helsinki Region Transport, by ad agency: Studio Lauraéus. This Design, Digital, and Outdoor media campaign is related to the Electronics, Technology, Transport, and Travel and Tourism industries and contains 3 media assets. It was submitted 4 months ago by Art director, creative director, graphic designer, photographer, copywriter: Ale Lauraéus of Studio Lauraéus.


Creative Director
Ale Lauraéus
Art Director
Ale Lauraéus
Illustrator: Ale Lauraéus
Graphic Designer: Mark Nurmi
Clients / Helsinki region transport:
Jarno Ekström, Head of Business Development Unit
Nina Seppä, Head Of Marketing
Riikka Järvelä - Growth Hacker
Mirva Ilmoniemi, Mobility Management Specialist
Anne Koski, Growth marketing professional


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