20th Anniversary Collection

Agency: L'ÉLOI


SSENSE, a multi-brand retailer based specialising in high end fashion, is celebrating luxury with stunning film and photography from Caravane and Nik Mirus at production company L'ÉLOI.

The campaign spotlights 20 exclusive collaborations with designers curated for the brand’s 20th anniversary SSENSE XX collection. L'ÉLOI's diverse roster was able to cater to SSENSE’s range of needs, as director duo Caravane crafted an original film for the AMIRI M.A. Studio Chair while Nik Mirus provided crisp photography of the entire array of products.

Alluding to the anniversary theme, Caravane’s film opens with an array of moody black candles placed upon a mysterious crate. A luxury take on the concept of unboxing, it builds intrigue as the chair is gradually unveiled. Cinematic lighting plays a pivotal role in establishing such an aura as the chair stands alone in contrasted settings, a sole circle of light in a dark empty room.

Caravane treat the chair as a work of art, centred with exquisite close ups that highlight its distinctive features. In contrast to the directors’ usual use of steady dolly, techno crane, and motion control arms for smooth camera movements, they deliberately opted for a handheld feel to give a more human and imperfect touch

Caravane comment: “With each new creative endeavour, our goal is to generate fresh ideas, dive into uncharted territory, and collaborate with new partners. For our collaboration with SSENSE, we embraced the unknown, allowing our creative instincts to guide us without a fixed destination in mind. Fostering creative freedom for collaborators rather than dictating every aspect was a core principle, paving the way for the discovery of many new and compelling ideas!”

This professional campaign titled '20th Anniversary Collection' was published in France in November, 2023. It was created for the brand: SSENSE, by ad agency: L'ÉLOI. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 5 months ago.


Production: L'ÉLOI
Directors, Art Directors: Caravane (Jean-Constant Guigue, Francis Dakin-Côté)
Producer: Kristina Kirilyuk
Coordinator: Laurianne Monette
Assistant Coordinator: Adriane Wasserman
Production Assistant: Philippe Lepailleur
DoP: Menad Kesraoui
Assistant Cam: Arturo Fransolet
DIT/Video Assistant: Jeremy Bobrow
Key Gaffer: Nicolas Tomassini
Best Boy Electric: Philippe Robitaille
2nd Best Boy Electric: Fred Demers
Key Grip: Lucas Navennec
Best Boy Mechanic: Maxime Frechette
Assistant Art Director/Photography: Daniel Forero

Original Music: Supersavant
Musician: Tommy Lunaire
Sound Design and Mix: Jean-David Perron

Post Production: OutPost
Offline Edit: Travis Kormanisky
Colour Grading: Beatrice Tremblay
Flame Artist: Amélie Santerre
Post Production Assistants: Celia Dehouche, Sébastien Prince
Project Manager: Maxime Aube
Post Producer: Julia Aubry


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