Change the facts

Agency: Euro M'


To promote 5àsec's reusable suit holders, the campaign sensitises consumers with factual information about the harmful effects of plastic in nature. The concept "Guarde os fatos, mude os fatos" (Keep the suits, change the facts) is a phonetic play on the words “fatos” (suits) and “factos” (facts) which, in Portuguese, have the same pronunciation (phonetically they are the same).


Bodycopy 01:
O plástico mata até 1 milhão de aves marinhas todos os anos.
Plastic kills up to 1 million seabirds every year.

Bodycopy 02:
Em Portugal, 72% do lixo das praias é plástico.
In Portugal, 72 per cent of beach litter is plastic.

Bodycopy 03:
Em 2050 haverá mais plástico nos oceanos do que peixes.
By 2050 there will be more plastic in the oceans than fish.

Guarde os fatos, mude os factos.
Keep the suits, change the facts.

Sub headline:
Use porta-fatos reutilizável
Use reusable suit holders

This professional campaign titled 'Change the facts' was published in Portugal in October, 2023. It was created for the brand: 5aSec, by ad agency: Euro M'. This OOH Outdoor and Print media campaign is related to the Other and Retail Services industries and contains 3 media assets. It was submitted 3 months ago.


Advertising Agency: Euro M, Portugal
Brand: 5àsec, Portugal
Account Director: Pedro Serra
Account Manager: Benedita Holzer
Creative Director: Telmo Santana
Art Director: Igor Monteiro
Copywriter: Marcelo Dolabella


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