Mafia

Campaign
Agency Network: 
Published/Aired: 
April 2010
Xanlite:  Mafia

Description

Print advertisement created by Ogilvy, France for Xanlite, within the category: Electronics, Technology.

Caption

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
Log in to post comments

Highest Rated

Guest's picture

the thought is good. but somehow I feel the 'wow' factor is missing.

Guest
paumarques's picture

m'agrada. bon concepte i bones ilustracions. Encara que n'hi ha algunes que son complicades.

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

the thought is good. but somehow I feel the 'wow' factor is missing.

Guest
bobby666's picture

would have been a great campaign. but...

bobby666
Activity Score 1448
RMG Connect, India
jackal hunts's picture

Like the concept...

jackal hunts
Activity Score 325
Copywriter at India
Abrahams's picture

Tooooo much stretched!!

Abrahams
Activity Score 109
Publicis India
Abrahams's picture

the blood on the wood cutter is reflecting what?? they have wasted energy in something negative, but where is it in the picture. The surroundings of the room are neat clean safe. Seems they are in a mood to cut the saint or so,

Abrahams
Activity Score 109
Publicis India
jasonyu0320's picture

The copy is there, but the visual is not that relevant through the whole campaign, we can apply any stories and create different prints in this way, but totally not impressive for audience.

jasonyu0320
Activity Score 45
saarben@yahoo.com's picture

I dont like it... the creative is shallow

saarben@yahoo.com
Activity Score 163
Advertisement
Featured Content

Latest Collections

Advertisement