Alien

Campaign
Agency Network: 
Published/Aired: 
April 2010
Xanlite:  Alien

Description

Print advertisement created by Ogilvy, France for Xanlite, within the category: Electronics, Technology.

Caption

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
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paumarques's picture

m'agrada. bon concepte i bones ilustracions.

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

talkingisfree's picture

I love it. Simple but great.

talkingisfree
Activity Score 2680
Art Director
TommyO's picture

Aha. I had to go over the whole series to understand, but I finally got it. Nice.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

its good

Guest
bobby666's picture

would have been better. my personal gut feel.

bobby666
Activity Score 1448
RMG Connect, India
MJStinson77's picture

Some of these were much more instantly understandable. A few of them took a minute. But overall I think it's a nice campaign.

MJStinson77
Activity Score 591
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

I don't understand;;;

Guest
nifty1's picture

don't get it

nifty1
Activity Score 42
Guest's picture

Smell an award here

Guest
nifty1's picture

is this about enlightenment?

then it's way too far fetched.

nifty1
Activity Score 42
Guest's picture

black humor

Guest
Abrahams's picture

who is the fool here wasting energy? The alien? The gentleman? or the man with that music instrument Im not aware of??

Abrahams
Activity Score 109
Publicis India
Guest's picture

not thealien u fool
its the dumbass middleclass cattle herd crowd who pays his tax reguraly but does save a watt of energy

Guest
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