Perfect Legs
Description
The advertising campaign consists of three prints that transform the varicose veins into maps and invites people to reach the destination Perfect Legs through physical exercise with the running shoes sold at the Uni-store.
Print advertisement created by Wave Propaganda, Brazil for Uni-sports, within the category: Sports.
Advertising Agency: Wave Propaganda, João Pessoa, Brazil
Copywriter: Gonzaga Neto
Art Director: Rhalybe Aizann
Creative Director: Fabiano Galvão
Copywriter: Gonzaga Neto
Art Director: Rhalybe Aizann
Creative Director: Fabiano Galvão
Dec 26, 2020 - 9:19ayigitg.ayigitg
Done before. The campaign at the link won Silver Epica on 2019 :
https://www.adforum.com/creative-work/ad/player/34611579/varicose-rout...
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