X3M Ideas

Escape 2020

Agency: X3M Ideas


With the virus fast spreading and death rates on the rise, the Nigerian government was forced to ramp up COVID-19 restrictions this Christmas, all but ensuring families stay indoors through the Yuletide. This act once again contributed to the widely shared sentiment amongst Nigerians that 2020 has indeed been a doomed year they can’t wait to see the end of.
So, instead of sending the usual Christmas cards to our clients and potential clients, we created a board game called ESCAPE 2020, which simulates the major events of 2020 into a fun and adventurous experience for the family.
The game contains exactly 365 blocks each representing days of the year and features all of the significant global and local occurrences, all waiting to be maneuvered: Kobe Bryant’s death, lockdowns, looting, BLM protests, #ENDSARS, Amazon’s marketplace dominance, Beirut blast, wildfires etc... Now we can all escape 2020, at least mentally.

This professional campaign titled 'Escape 2020' was published in Nigeria in December, 2020. It was created for the brand: X3M Ideas, by ad agency: X3M Ideas. This Direct medium campaign is related to the Gaming industry and contains 6 media assets. It was submitted about 3 years ago by Deputy Creative Director: Anthony of X3M IDEAS.


Advertising Agency: X3M IDEAS, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Creative Director: Mike Miller
Deputy Creative Director: Anthony Wolve
Copywriters: Kelechi Uduma, Olumide Aganga, Sandra Igumbor
Art Directors: Sodiq Sheu, Abisoye Odewole, Sam Olorundare
Illustrator: Sam Olorundare
Animator: Saturday Emmanuel
Brand Managers: Vivian Nwadike, Temitope Ayeni


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