Quézac comes back to basics. 20 years after the success of the film made in 1995 by Ridley Scott, the brand Quézac is reviving in communication with a new signature "Original Water of Lozère".
New signature. New positioning. New campaign. The brand and its agency, Change, get rid of the dark and mysterious cultivated environment for years to pay tribute to one of the most accessible waters in terms of taste and price.
Place to the sweetness of life, to nature, to Lozère. Far from the hassle of modern society and its rhythm of life, the department is a real haven of peace. An authentic and preserved territory, ideal to relax.
A virgin territory, where the water of Quézac draws its strength and its purity. In Lozère, nothing has changed (or almost) since 1901. Not even the commercials. With Quézac and illustrations by Thomas Hayman, the beautiful advertising returns to the taste of the day.
The campaign will be deployed throughout the year (from March to October) in press, digital and event display.
With Quézac, Lozère is still sparkling.
Print advertisement created by Change, France for Quézac, within the category: Non-Alcoholic Drinks.
Creative Director: Christophe Perruchas
Art Director: Thomas Martinet
Copywriter: Benjamin Cuzin
Illustrator: Thomas Hayman
Planning Director: Thibaut Ferrali
Account Director: Olivier Massanella
Production Director: Constance Plauchut
Planning: Alexandra Lloveras