Like 1994

Agency Network: 
March 2019
Penny Market: Like 1994
Penny Market: Like 1994
Penny Market Print Ad - Like 1994
Penny Market Print Ad - Like 1994


Lira was the Italian currency before Euro. Penny Market wants now to re-introduce the prizes from 1994 for its 25th birthday promo celebrations. This is why Lira paper money made a funny comeback in these prints.

Print advertisement created by The Big Now, Italy for Penny Market, within the category: Finance.


The prices from 25 years ago are now trendy again.
You shop today, you pay as if you were in 1994.

Advertising Agency: The Big Now, Milan, Italy
Executive Creative Director: Marco Peyrano
Creative Director/ Art Director: Roberto Giardinelli
Creative Director / Copywriter: Mimmo de Musso
Graphic Designer: Stefano Trolese
Illustrator: Dartworks
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