Potigás is responsible for the distribution of piped gas in the state of Rio Grande do Norte, Brazil. The company aims to achieve long-term commercial success by contributing to economic, social and sustainable development in all communities in which it operates.
By giving great importance to the environmental responsibility defended by the company, we use the functionality of a viral app to convey the message regarding the time that our traces of consumption will spend in the world, making aware about the correct destination of items, such as plastic.
This professional campaign titled 'Faceapp' was published in Brazil in July, 2019. It was created for the brand: Potigás, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 3 years ago.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Art Director: Rhalybe Aizann
Copywriter: Olavo Ataíde
Additional Credits: Daniel Souza