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Directional Campaign – French Fries

Agency Network: 
Published/Aired: 
July 2019
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s: Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries
McDonald’s Print Ad - Directional Campaign – French Fries

Description

McDonald’s shows the way in its new directional campaign featuring its iconic French fries.

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.

Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations.

Thanks to this new campaign, you’ll never take the wrong way anymore!

Print advertisement created by TBWA, France for McDonald’s, within the category: Food.

Advertising Agency: TBWA\Paris, France
Account Supervisors : Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers : Jonathan Serog, Julie Montagneé, Matthieu Charles
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Art Directors: Camille Roulant, Emile Chiumino
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sebas_by97's picture

This is a copy of Cannes Outdoor Grand Prix from this year.

Here's the case:
FOLLOW THE ARCHES - McDONALD'S
https://www.youtube.com/watch?v=u7qfXOqfrdg

sebas_by97
Activity Score 29
Copywriter at DDB Colombia |

Sebastián Buriticá YepesCopywriterPassion for Words

Boldsen's picture

@sebas_by97 Not really a copy, is it? Although I don't think the idea is very good :/

Boldsen
Activity Score 10
Art Director at Yes, we're open
mitchelledefounga's picture

:-)

mitchelledefounga
Activity Score 191
Art Director at Noah's Ark Communications
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