Optical illusion

Agency Network: 
Published/Aired: 
July 2010
Le Point:  Optical illusion
Le Point Print Ad -  Optical illusion

Description

In French, to decode also means to understand.

Print advertisement created by Réflexion Faite, France for Le Point, within the category: Media.

Caption

In order to decode the info (=the news), it's better to take a little bit of distance...

Advertising Agency: Réflexion Faite, Levallois Perret, France
Creative Director: Bruno Kauffmann
Art Director: Aurélie Uhl
Copywriter: Aurélien Plantavin
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Guest's picture

Nice way to express the objectivity of the newspaper.

Guest
Guest's picture

Great ad !

Guest
Guest's picture

nice, but done X-times before

Guest
Guest's picture

I agree. Optical illusion is old fashion.

Guest
TSD Agency's picture

Strange. How big (dimensions) this ad is?

TSD Agency
Activity Score 741
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Guest's picture

Hi, approximately A4 format. This ad was originally done for print purposes (it works really well in press). Here it works particularly well if you click on the ad to see it bigger.

Guest
Guest's picture

Cool effect, that works better on print

Guest
Minerva Pinto's picture

I'm sure it has been done, but I still love the idea

Minerva Pinto
Activity Score 1392
Bryn Mawr College
joelapompe's picture

right to the Point

joelapompe
Activity Score 4026
Dzsoi's picture

Optical illusion is not an idea. Demonstrating that a certain distance is needed when you want to see the real thing, is an idea. A fcking good idea if you ask me.

Dzsoi
Activity Score 8563
Copywriter
joelapompe's picture
joelapompe
Activity Score 4026
Dzsoi's picture

This is just plain wrong. If you stay focused, you can't see sh*t. You have to squint which is the opposite of focusing.

Dzsoi
Activity Score 8563
Copywriter
annsod's picture

very nice !

annsod
Activity Score 30
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