Agency Network: 
October 2016
Hemköp: Tomato
Hemköp Print Ad - Tomato

Also From This Campaign 2


One of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads.

Print advertisement created by M&C Saatchi, Sweden for Hemköp, within the category: Retail Services.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
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