Agency Network: 
Published/Aired: 
July 2021
France Nature Environnement: The Masks
France Nature Environnement: The Masks
France Nature Environnement: The Masks
France Nature Environnement Print Ad - The Masks
France Nature Environnement Print Ad - The Masks
France Nature Environnement Print Ad - The Masks

Description

Our garbage on earth always ends up in the sea.Surgical masks are the new plastic bags. 3.4 billion of them are thrown away daily around the world. They are the first thing we encounter in nature after lockdowns, almost as if they exited confinement before human beings. As they are now part of our daily lives, we need to consider their usage and second lives very carefully, before they all end up in the sea, causing the disastrous effects they are starting to have on wild life.

Print advertisement created by L'Associe, France for France Nature Environnement, within the category: Public Interest, NGO.

Advertising Agency: L'ASSOCIÉ, Paris, France
President: Gilles Rivollier
Creative Director: Mark Forgan
Creative Director: Jamie Standen
Photographer: Gilles Rivollier
Account Executive: Anne-Laure Compas
Cgi: Christophe Huet / Asile
Typographer: Priska Armel
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