New Shoes

May 2018
Ficha Limpa: New Shoes


There is a supplementary law called “Lei da Ficha limpa” that avoid people with dirty record to apply for a public office. The campaign was created based in usual situations that make it clear you need to be clean. The ordinary dirty situation of politics in Brazil, the fourth most corrupt country in the world, according to the World Economic Forum, made us stop and think about how we need to make it different.

Print advertisement created by Universidade de Fortaleza, Brazil for Ficha Limpa, within the category: Public Interest, NGO.


Fighting jiu-jitsu with body odor. Some situations make it clear you need to be clean. Politics is one of them.

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