Do Little, Achieve Greatness
LP/AD sent a man dressed in a monkey suit to follow the typical daily commute across public transport and into the heart of the Toronto business district. All the while, no conscious attempt was made to recognize that he was dressed in the monkey suit as we went along the commute. Reactions of passersby were secretly recorded.
This professional campaign titled 'Do Little, Achieve Greatness' was published in Canada in May, 2018. It was created for the brand: Contact Monkey, by ad agency: LP/AD. This Ambient medium campaign is related to the Professional Services industry and contains 6 media assets. It was submitted almost 5 years ago.
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Alex Shifrin
Art Director: Erin Rodness
Copywriter: Rinita Barua
Account Planner: Sasha Zaprudska
Media Planners: Kris Ohlendorf
Video Producer: Adam Browne