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Words, 1

Campaign
Agency Network: 
Published/Aired: 
September 2018
Detran-RN: Words, 1

Description

More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place.

Print advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.

Caption

Your attitude is worth more than a thousand words.
Don`t mix your driving with alcohol.

Advertising Agency: Executiva Propaganda, Brasil
Creative Director / Copywriter: George Wilde
Art Director: Cortez Pereira
Retouch: Fabrício Cavalcante
Photographer: Humberto Lopes
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