The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept "Don't Be the Next Victim", the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte - Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies.
This professional campaign titled 'Don't be the next victim' was published in Brazil in November, 2020. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 1 year ago.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde, Cortez Pereira
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art