Don't be the next victim

Agency: Executiva Propaganda


The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept "Don't Be the Next Victim", the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte - Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies.

This professional campaign titled 'Don't be the next victim' was published in Brazil in November, 2020. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 3 years ago.


Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde, Cortez Pereira
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art


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