Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.
This professional campaign titled 'The virus kills. High speed driving, too.' was published in Brazil in June, 2021. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 2 years ago by Cortez Pereira of Africa DDB.
Advertising Agency: Executiva Propaganda, Natal/RN, Brazil
Creative Director: Cortez Pereira
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Retoucher: Camaleão Art
3D Studio: Rox Studio
Film Director: Kako Gomes